Ask a kid on the Southside what they want to be. Athlete. Musician. YouTuber. Now ask if they want to own a business or property. Watch the confusion. Ownership isn't on their radar - not because they rejected it, but because they've never seen it as something for people like them. Every chain store they pass is owned somewhere else. The message absorbed: ownership is for other people. Here's how we break that cycle and build an ownership identity that transforms generations.